As soon as the vision for a great brand or idea is conceived, it becomes an intellectual property. As such, the brand owner should seek help to implement a strong strategy and plan to safeguard this product or idea from infringement.
When you have invested huge resources to make your brand attain strong equity, earn the trust of consumers, dominate the market, and guarantee future income, your brand becomes vulnerable to infringement by criminals – those that prey on and steal the returns of the existing investment.
Whether you’re still in the early stages, or you have succeeded in building a strong brand, it is wise that you protect the brand from counterfeiting, adulteration, product tampering, pass-offs and the like.
This way, you protect your profits, protect your brand reputation from damage, and protect your customers from being fooled into consuming fake products that may cause damage to their health and well-being. You don’t want your customers robbed of value.
Let’s help you develop anti-counterfeiting and brand protection solutions for your product or idea.
- Development and Implementation of anti-counterfeiting strategies,
action plans, measures, and tools. - Professional Investigations.
- Market Surveillance, Mystery Shopping, and Market Intelligence.
- Enforcement Action: in the form of market raids and seizures.
- Anti-Counterfeiting Technology and Features Sourcing.
- Anti-Counterfeiting Budgeting and Control.
- Database Design and Installation.
- Consumer Enlightenment.
- Stakeholder Engagement.
- Regulatory Body Liaison.